Connecting to Captain Morgan fans across Northern Europe.

Creation of a different gaming experience: a Digital Escape Room to drive sales and engagement among Captain Morgan fans and followers. A co-created game with Psaiko.Dino - an acclaimed German DJ and music producer.

Promo-activation campaign in 4 different markets: Germany, Netherlands, Poland and Belgium with more than 1.1 million promotion bottles sold and with more than 87 million campaign impressions.